The space matters.... by Seth Godin
"It might be a garage or a sunlit atrium, but the place you choose to do what you do has an impact on you.
More people get engaged in Paris in the springtime than on the 7 train in Queens. They just do. Something in the air, I guess.
Pay attention to where you have your brainstorming meetings. Don't have them in the same conference room where you chew people out over missed quarterly earnings.
Pay attention to the noise and the smell and the crowd in the place where you're trying to overcome being stuck. And as Paco Underhill has written, make the aisles of your store wide enough that shoppers can browse without getting their butts brushed by other shoppers.
Most of all, I think we can train ourselves to associate certain places with certain outcomes. There's a reason they built those cathedrals. Pick your place, on purpose."
More people get engaged in Paris in the springtime than on the 7 train in Queens. They just do. Something in the air, I guess.
Pay attention to where you have your brainstorming meetings. Don't have them in the same conference room where you chew people out over missed quarterly earnings.
Pay attention to the noise and the smell and the crowd in the place where you're trying to overcome being stuck. And as Paco Underhill has written, make the aisles of your store wide enough that shoppers can browse without getting their butts brushed by other shoppers.
Most of all, I think we can train ourselves to associate certain places with certain outcomes. There's a reason they built those cathedrals. Pick your place, on purpose."
My gorgeous business partner in Complete Pad, (my Aussie online interiors shop), Patricia, emailed me Seth's post above. Our slogan for Complete Pad has been "Because Space Matters" for some time now. This is the email she sent to me late last night. I really wanted to share it with you.
In P's words....
"This is actually a very spiritual post - its about energy.
He does not mention the word once. But he knows it is, I think he deliberately
avoids it.
But you and I both know it.
Apart from our homes, we try to
get this energy across when people visit our space online, CP (Complete Pad). It's what needs
to go across. The energy.
There is actually a lot to this post when you read it a
second time. I am going to read this a third time now. ;)"And here's my 5 year old Ash, walking down 3rd Street prom after our restorative yoga class at Naam.
Stay cool you guys and remember, Space Matters!
B
x
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